Category Archives: Marketing
Why drink in a tall glass endless feeling fast? marketing psychology
Influence of object shape in perception (sense of) human beings have been studied extensively. Examples of the resulting triangular-shaped object perceived as broader than the rectangular-shaped object, rectangular-shaped object perceived wider than circle-shaped object, and objects are elongated (extended) is greater than the less elongated object. Though the object is the same volume.
Raghubir and Krishna shows that the elongation positive effect on perceptions about the capacity of the glass. They also showed that there was an influence on the volume pouring drinks in glass because the glass terelongasi berpersepsi that has a larger volume. Rationalization of this research indicate that elongation create expectations of greater volume, whereas this is not recognized / influenced by the experience of consuming the drinks.
There were three studies conducted to test this. The study wanted to know the effect of elongation on pouring drinks made by the children, adults, and bartenders, as well as how perceptions (feelings) about the volume of poured drink.
Study was conducted using experimental design. Some people fit the criteria of the study (children, adults, and bartenders) were asked to pour drinks in different glasses. The first glass is a tall slender glasses (tall–Slender), while the second glass is a short fat glass (shrot–wide), which both have the same volume. Hypothesis testing was conducted using ANOVA.
The results are as follows:
Conclusion:
– Studies show that it is going good influence on children, adults, and the bartender, despite his bias is different.
– This is one of the scientific application of psychology in marketing. Where can we take advantage of consumer perception of the volume of drinks with the engineering of glass
– Effects that can be used by producers or traders based on the results of this study is to make customers more satisfied with the engineering of a high glass–slim.
How to deal with the Intelligent Customer
These are constraints and difficulties in dealing cunstomer especially in the field of marketing web designers.
Classic complaint of the web designers are annoyed that arrive – arrived a client asked him to replace the web design because it is less appropriate. This often happens when we face the typical client who is difficult to work together. Whereas for sites that client orders have been done a long and tiring.
Of course this should not be taken with a negative attitude, however klienlah that provides jobs for web designers. Perhaps it feels annoyed the hell out. How not, the website of our clients have been considered perfectly both in terms of content and suitability of layout design support. To produce these two things is not easy, we generally take several days to translate the client’s desire to implement them in design.But after all these classic complaint as much as possible we avoid.
Ask and Understand Clients DesireThere is a good idea before starting to design our website to ask a rough idea what the client wants. You can start by looking at logo design, color association (in the brochure, catalog, to the design of office space), then ask whether the design concept that your clients want, simple, techie, perhaps exclusive or other concepts.
You are lucky if we find that clients have a reference site. This will facilitate the process of translating the client’s wishes. From the reference site could be asked what makes your clients love it, of course within the context of design.
Record all results of discussions with the client so you do not forget. Better yet, if you have created a standard form that the contents can facilitate you in making a website design for clients.
However Customer is KingThis proverb is very popular and his philosophy has been to deliver thousands of companies to the summit a success because it is able to serve and understand the client well. But keep in mind that the King also need an advisor. Provide advice to clients if you think the choice of design does not fit with the concept, or the color selection may cause the design does not match the content. Position yourself as the best advisors that will slowly create an emotional closeness. This makes the client more easily controlled.
Ask Some AlternativesIf you have to understand the true wishes of the client, create several alternative designs in accordance with the wishes of the client. Enter ideas – new ideas in it separately so that the client is not fixated on their preferences. Present well about the design – your design is. It helps clients understand and obtain a more precise picture of the website will be created.
Stay Cold face changesAsk and make sure whether your website is correct – correctly in accordance with the wishes of the client. Face it with change requests wisely. Navigate to your desired changes do not disrupt the design concept that has been made. Adapt your client’s wishes into your design so well that these changes can increase the value of websites created.
On TimeThis is a reflection of your professionalism. Do not ever think that the client needs you, but you is in need of clients. But keep in mind that our client must also keep accurate time. Setbacks time due to late delivery of content often makes us upset. Manage time available in the project carefully.
Give GuaranteeYou leeway in giving a specific time limit for clients to make minor changes after the website published will be greatly appreciated. But of course, that period shall be limited accordingly.
Believe that the concept of marketing without marketing is quite powerful. If clients are satisfied with your work this time, he will refer you to someone else. Thus clients can contribute to market since the professionalism you’ve no doubt.
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